Privacy Policy for

This Privacy Policy tells you:

  • What information we collect
  • How we use that information
  • How we may share that information
  • Your choices regarding your personal information

Information We Collect:

We collect customer information in an effort to improve your purchasing experience with Valley Products and to communicate with you about our products, services, and promotions, and that we believe are necessary to administer our business. Valley Products recognizes that it must maintain and use customer information responsibly. We collect information such as your name, email address, mailing address, and phone and credit card numbers that you provide when you begin the checkout process by entering your email address, contact us, join our mailing list, register with us, or participate in a contest, promotion, or survey. We may also collect information about your browsing behavior and device information when you interact with our website. We may also collect information we receive about you from other sources, including third parties that help us update, expand and analyze our records and identify new customers.

Aggregate and Anonymous Data

Aggregate and anonymous data (“AA Data”) are information collected automatically through the operation of the Site. We may collect usage data (such as which website pages you visit with us and in what sequence) through the use of various technologies. For example, we may collect IP addresses from individuals who visit the Site. An IP address is a number that is automatically assigned to your computer whenever you’re surfing the Internet. Internet servers, the computers that “serve up” web pages, automatically identify your computer by its IP address. We do not link IP addresses to any Personal Information, so although your session may be logged, you will remain anonymous to us. We may also collect password information from you when you log in, as well as computer and connection information such as browser type or version. During some visits, we may use software tools, such as JavaScript, to measure and collect session information, including page response times, download errors, time spent on certain pages, page interaction information, and methods used to browse away from the page.

Use of Cookies & Similar Technologies

Like many websites, we use “cookies” or other similar technologies to collect AA Data. A cookie is a small data file that writes to your hard drive for record keeping purposes when you visit the website. Cookies allow the website to measure traffic activity on the website and to improve your user experience, for example, by remembering your passwords and viewing preferences, allowing you to visit restricted portions of the site, and tracking the progress and number of entries in activities that require registration or entry, such as sweepstakes, promotions, sales and contests. Similarly, if you have asked us to send you information about upcoming products and promotions, using cookies we collect information about which website pages you have visited and in what order (“Clickstream Data”) that may allow us to narrow or limit the materials provided to you based on your prior online activities or preferences. Most browsers are initially set up to accept cookies. If you prefer, you can set your browser to refuse cookies or to alert you when cookies are being sent, but it is possible that some parts of the Site will not function properly if you do so. In addition, we may use a service that collects data remotely by using so-called “pixel tags” “web beacons” clear GIFs” or similar means (collectively “Pixel Tags”) embedded in the Site’s content. A Pixel Tag is an electronic image, often a single pixel (1 x 1) that is ordinarily not visible to website visitors and may be associated with cookies on the visitors’ hard drives. This information is AA Data.

How We Use Your Information

We use the collected information to process and fulfill your orders, communicate with you regarding your transactions, send you promotional materials, provide customer support, and improve our website’s functionality and user experience. We may also use your information to personalize your experience, analyze trends, conduct research, and gather demographic information for internal purposes. We may disclose your personal information to trusted third parties whom we engage to process your personal information for us. We may disclose personal information with other companies and organizations for fraud and credit risk purposes. We may disclose your personal information to third parties with regard to the analysis and support of your use of the Site. We may be required to share personal information in response to a regulation, court order or subpoena or discovery request. We may also share information to respond to a government request or when we believe disclosure is necessary or appropriate to protect the rights, property or safety of Valley Products, our customers, or others; to prevent harm or loss; or in connection with an investigation of suspected or actual unlawful activity. We may also share personal information in the event of a corporate sale, merger, acquisition, dissolution or similar event. We may share personal information in connection with financial products or services related to our business such as private label credit cards. We also may share personal information in connection with co-branded products or service offerings. For example, if we were to offer a Valley Products credit card, during the application process we may share your personal information with our banking partners that issue any such card.

Data Security Disclaimer

Valley Products takes reasonable security precautions to secure the personal information that you choose to provide us against loss, misuse, alteration or unauthorized access of such information. Unfortunately, no transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Valley Products to intercept or access transmissions or private communications unlawfully. While we strive to protect your personal information, we cannot ensure or warrant the security of any personal information you transmit to us. Any such transmission is done at your own risk.

User Consent

By providing any personal information to Valley Products, all users, including, without limitation, users in all foreign countries, fully understand and unambiguously consent to this Privacy Policy and to the transfer of such personal information across international borders in accordance with Valley Products standard operations, including the collection, storage and processing of such information in the United States of America.

Changes to Privacy Policy

Valley Products may update this Privacy Policy from time to time. Please review the Privacy Policy periodically. Each and any version and subsequent update of this Privacy Policy can also be printed for your records upon your review. You should periodically review this Privacy Policy because by agreeing to visit the Site you agree to accept and be bound by any such changes that we make to the Privacy Policy. If you do not agree, then please do not visit the Site. Except as otherwise mentioned herein, the Privacy Policy only addresses the use and disclosure of information we collect from you on the Site.

Questions About Our Privacy Policy and Your Choices

If you have any questions or concerns about this Privacy Policy, or have any objections to this Privacy Policy, please contact us directly and direct your inquiries to our Customer Service Department at:

Valley Products Co.
384 East Brooks Rd
Memphis, TN 39109-2931

Telephone: 901-396-9646

You may choose to stop receiving marketing or promotional emails, direct mail, phone and mobile marketing communications, update and correct your personal information, cancel your account or request that we no longer use your personal information to provide you services. To accomplish any of the requests, please contact us at the contact information given above and ask for our Customer Service department.